Product marketer fixing the gap between PLG growth & revenue for B2B startups
Founding PMM helping startups between early and Series A-C stage turn PLG traction into positioning & messaging that primes buying decisions across the customer journey - from AI discovery, buyer evaluation, and GTM.
The word on the street
What ex-team mates say
Real humans, not AI.
"Mike brings a rare mix of strategic thinking and action. He quickly understands the real issue, takes initiative without waiting to be told, and consistently pushes work forward. He’s curious, proactive, and naturally focused on improving systems, messaging, and outcomes."
Giovanna Montorro
Sales at Tactiq
"Mike is one of the few product marketers I’ve worked with who can connect strategy and messaging so well to revenue. He doesn’t just ship assets - he builds positioning and messaging that actually help close. He’s particularly strong at turning messy product capabilities into clear narratives, grounded in real customer insight from sales calls and objections."
Kirill Elantsev
Sales manager at Tactiq
THE REALITY TODAY
What gets understood - gets bought
Your product may have strong traction, but unclear category. High growth, but shaky revenue. Profitable, but weak distribution.
Weak positioning hurts distribution and AI search
Either invisible or visible the wrong way in AI search.
Traffic & signups don't convert to revenue
Users don't understand why your product is worth buying.
Unclear fit in today's B2B infrastructure
Most B2B products make sense on their own. How does it fit in the real world?
Sales tells a different story
Product value and positioning doesn't survive its journey to sales calls so deals take too long just to "click."
I help growing B2B startups become easier to buy.
What I do
Find the messaging & positioning that makes B2B products easier to scale
I become the internal customer voice to clarify the market demand, frame the problem, and identify the change in reality that shapes positioning decisions.
My strength is to craft messaging with a punch, execute launches that land, and find opportunities to compound growth across the user and buyer journeys.
Positioning
Messaging
Product Marketing
Comfortable with existing playbooks and a blank page
I build from scratch or evolve what works - owning product messaging and positioning across channels and collateral. Website, sales enablement, content, email, and full-scale launches - that's where I feel at home.
Builder
Big thinker
Storyteller
Product & GTM
Turn product capabilities into clear buyer value
Your roadmap means nothing if buyers don’t understand why it matters.
I partner with Product and GTM leaders to turn features, releases, and technical depth into clear customer-facing value.
Roadmap updates
Feature launches
Use cases
Sales
Equip sales to win deals
Most of the buyer journey happens before the sales call.
When every sales conversation revolves around different problems, use cases, or competitors, it usually signals weak or overly broad positioning.
I make sure pipeline turns to qualified prospects who are ready to close before they get on the sales call.
GTM Narratives
Sales collateral
Case studies
My impact
10+ years in B2B SaaS startup marketing.
Why me
High impact PMM in the right environment
From a marketing generalist who grew up in startup chaos without brand, resources, and mentorship to full stack B2B product marketer aligning GTM narratives across product, sales, and marketing.
10+ years experience
Background in content, growth, demand generation, and product onboarding - all in a PLG context.
Startup mindset
Started from chaos and doing everything to being able to step back, look at the big strategic picture, and execute.
Highly competitive
Not afraid of bigger players and constantly ready to turn competitor analysis into winning differentiation.
Natural storyteller
Strong instinct for the story that works and why it resonates. Idea creator and strategic thinker who can always spot the shift.
Ship around & find out
Test, fail fast, learn from mistakes and iterate constantly to make decisions based on reality and experiments, not opinions.
Full stack
T-shaped marketing operator capable of managing strategy and execution. Fluent in product onboarding, adoption, and design.
Hiring battle-tested product marketers? Let's talk.
Currently exploring Founding PMM, Product Marketing Manager, and Growth PMM roles. Remote. Sofia-based, EU timezone.